In some ways, this may be useful to the user because the advertisements he or she sees may appear more relevant.
There are several concerns regarding behavioral advertising: Within the context of social networking, “third-party applications” are programs that interact with a social network without actually being part of that social network.
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Firewalls What a firewall is, and how it protects your computer.Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.This practice is appealing to marketers because targeted advertisements are more likely to result in a purchase by a viewer than comparable non-targeted advertisements.This was demonstrated in one May 2010 incident during which unauthorized users were able to see the private chat logs of their contacts on Facebook.While this and other similar bugs are usually quickly fixed, there is great potential for taking advantage of leaked information.