It is supported by advertisements and paying users who do not see ads.The site supports multiple modes of communication, including instant messages and emails.
The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.
The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.
In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited.
Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.