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“It's a myth that some sites are better for relationships while others are more for hookups,” says Manfredi.“There are people of different intentions on every platform; it’s more important what your intention is.” Perhaps the key factor that determines whether you’ll like a site is not the price to join but the kind of people you find on it and how they behave and communicate.“I typically recommend Match because I’ve found it gives you better quality,” says Jodi Manfredi, who writes online dating profiles professionally.“I’ve always assumed that putting anything behind a pay wall makes it more attractive and weeds out the casual users and trolls,” agrees Joseph Lynn, a Chicago man who used e Harmony and Match as well as a few free sites.But e Harmony has doubled down on its outreach to older, love-serious singles, preaching anew its “29 dimensions of compatibility” that they say have led to more than a million marriages nationwide.

Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.

Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.

With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.

For every dating site or app that charges close to per month, such as Match, e Harmony, or JDate, there are plenty of other popular ones like Ok Cupid or Tinder that are free.

If your goal is to get a date—or find a mate—are you better off with one type over the other?

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