In November 2014, due to pressure from the European Commission, Apple updated App Store so that all apps that have no charge to download are labeled "Get" instead of the previous "Free", due to many "free" apps' inclusions of paid in-app purchases.
The "Paymium Model" enables paid app downloads and paid in-app content.
Starting in March, some (though not all) apps with "free" in their titles were being rejected.
In April 2017, Apple rolled out search ads to the United Kingdom, Australia, and New Zealand, along with additional features for developers, including ad duplication settings and a new campaign role with additional access controls.
Apps can be downloaded on the i Phone smartphone, the i Pod Touch handheld computer, the i Pad tablet computer, and to the Apple Watch smartwatch and 4th-generation or newer Apple TV as extensions of i Phone apps.
App Store was opened on July 10, 2008, with an initial 500 applications available.